Bizight worked closely with the Esri India team to understand their requirements and crafted a multi-faceted strategy. To achieve the best results, we focused on three digital marketing components: Social Media, content creation and ad-based Facebook and LinkedIn campaigns – each designed for optimal targeting. Leveraging their social media channels like Facebook and Twitter, we created brand-relevant posts with hashtags in order to boost more conversations, and gain more followers. We created several case studies to promote their product ArcGIS - a GIS software for creating maps. The software helps one to use spatial information to perform deep analysis and make more informed decisions. Bizight also executed Facebook and LinkedIn ad campaigns to help them build their brand awareness and reach the right audience.
Esri India Technologies Ltd is India's leading Geographic Information System (GIS) software and solutions provider. Established in 1996, Esri India today is present in multiple regional offices across India with corporate headquarters in Noida. For almost 2 decades, the company has worked with thousands of customers, across a diverse range of industries such as Government, Academia, Defence and Private Sector helping them make timely, informed and mission-critical decisions by leveraging the power of geography.
Esri India sought to create a stronger online presence and grow its customer base leveraging social media marketing. There was also a need to create marketing collaterals.
Case studies, eDMs, Landing pages, social media creatives, Google ads, Facebook and LinkedIn ads