Bizight along with the digital team at Ingram Micro planned a targeted digital strategy to reach potential partners. With the target partners in mind, we defined the messaging to help partners understand the real value of partnership for Microsoft Cloud Services. Various channels including Google display and search Ads , LinkedIn & Facebook ads and email marketing campaigns were used to build a pipeline of interested partners. A followup team qualified the interested partner to create a pipeline of potential new partners to be recruited.
Ingram Micro Inc. is the world's largest technology distributor, providing sales, marketing and logistics services for the IT industry worldwide. Ranked at number 62 in the 2015 Fortune 500, the company operates in 160 countries with approximately 200,000 customers worldwide, including retailers and IT resellers.
Ingram Micro Inc. needed to recruit potential Microsoft resellers and cloud service partners through digital marketing channels.
eDMs, Landing Pages, PPC services, LinkedIn & Facebook ads, data profiling, telemarketing